When we begin developing products, we carefully select a range of ingredients which are beneficial for the problem, and which work synergistically together.
Research is carried out to ensure these ingredients have a long history of effective human use, are classified as GRAS (generally regarded as safe) and that they come from sustainable sources.
Combinations of the ingredients are tested on real people who are suffering from the condition, with their permission. For example, we tested the Rapid Recovery Herbal Sports Rub, on one leg of 45 athletes who had just completed a 33km run. This was a double blind survey, where neither the runners nor the Sports Massage Therapists knew which leg had the active ingredients used on it. The runners then filled in a survey telling us which leg felt better, why and what they liked or didn’t like about the product.
This information provides the basis to developing products that are 100% natural, very effective and help deal with all the problems a consumer may experience. Further sensory testing and stringent lab analysis for stability and preservation is carried out prior to products being available for sale.